Elements of a Marketing Plan ...

 

  1. Market research and analysis ... customers, problem, solutions, competition, risk and reward, resources, feasibility ...
  2. Opportunity
  3. Mission
  4. Business model
  5. Marketing objectives
  6. Sales goals
  7. Competitive advantage strategies
  8. Positioning strategies
  9. Target market and customer segments
  10. Product and service offerings
  11. Value proposition
  12. Pricing strategies
  13. Sales strategies and tactics
  14. Distribution strategies
  15. Promotional strategies
  16. Customer relationship management